The History of Marketing

Marketing was born in the moment when someone decided to sell something. Even in Pompeii sings were pasted up proclaiming circus, gladiators matches. Marketing methods have changed a lot and have improved their effectiveness, evolving through time and adapting to the environment, to technology and to customer's behavior. Now it is a fundamental science that creates a strong link between the company and the market. Marketing software maker Hubspot has created a infographic to show us the journey that marketing has conducted since the invention of movable type to modern days. We'll see the important role that technology has had in changing marketer behavior, even if the effect was not always that good.

Christmas ads

You can be sure that is Christmas when you are not able to watch a movie on TV, a video on YouTube or to read a blog without being bombed by ads about Christmas. They can be funny, can put tears in your eyes, but sometime they can even be boring, banal or too much sugary. Sometimes they can even be weird: if you want to check this look here and here (those ads are strange, but funny, even if unintentionally).

Whatever you think, these ads are an annual event that you cannot elude, so let's see how the companies have wished you a Merry Christmas for 2013.

A robot is reading your CV

You are always told to create an impressive Curriculum Vitae to catch the attention of HR managers and let your CV to stand out of the crowd. But what happens when it is a robot who reads our application? That's right, an increasing number of companies is using application tracking system (ATS) to screen candidates's CVs. This technique is used in the first steps of the hiring process, to screen applications, analyzing data, titles, skills, and eliminate not interesting candidates. According to HireRight 144 people apply for each entry position, but only 35% of candidates have the necessary skills for the job. Hiring managers use ATS to eliminate the CVs of unsuitable candidate, to dedicate their time only for those who have a real chance of being hired. Filtering technology screens about 75% of applicants, but what can you do to "upgrade" you CV, making it robot-friendly?

Doors to Europe

Imagine if you could visit a country just opening a door and being there in the blink of an eye. It would be great, wouldn't it? SNCF has worked on this idea and created an interesting campaign called "Doors to Europe" to encourage customers to visit European countries, showing them how easy it is to travel. This is good example of Ambient Marketing that have attracted the attention of many people in Internet, making this video viral. You can see it below.

Do you know that there is a perfect time to post on Social Network?

During the day there is a optimal time to tweet, post on Facebook or update your LinkedIn profile.

The infographic below shows when, during the day, your posts will have more probability to be seen and later commented. This is not pure science and results may vary depending on the characteristics of you audience, it is useful to plan a marketing campaign or to increase your chances of being noticed on social media. Let's see this graphic and try to think if this is correct for you and if you have noticed that you posts are commented more in a particular moment of the day.

Munch becomes social

It happens in Genoa. 

Burger King tests fan loyalty

"Are you a real fan?"

This is the question asked by the BK Norwegian Facebook page. What could be one of the worst marketing initiatives or a suicide move became a very successful solution for BK to increase social engagement with fans.

Christmas arrives at Harrods

Christmas has arrived at Harrods and, like every year, it surprises us with its amazing window displays.

This Christmas's set is inspired by the traditional British stream train and it took 50 people, 500 hours to create the installation. Each window is framed by twinkling hedgerows and two Christmas tree and shows us the luxurious fashion, accessories and home-wares.

Very creative billboards

A billboard is a large outdoor advertising structure usually set near busy roads, in order to catch the attention of pedestrians and drivers. Billboards were born in 1796, when the invention of lithography made real posters possible and have soon become very popular.

Billboards are very common in modern cities and can be part of them: can you image Piccadilly Circus without its famous and sparkling billboards? 

Here's an array of some very creative billboards:

Zombie can not swim, get a boat

This is one of the funniest ads ever seen.

The cosmetics industry in the Middle-East

                      

The demand of luxury goods is growing in the Middle-East, thanks to economic growth, high incomes and migration of foreign professionals.

Yours is a very bad hotel: a graphic complaint

Customers have the power to create and destroy a company and this is important mainly in the service industry, where the interaction between the company and the client is part of the service. The company must create a strong relationship with the customer, gaining his/her trust and creating a long-term relation. To achieve this result, the company has to offer good products that meet the needs and desires of the customer and it is important to correct eventual mistakes. Errors will always happen, but what the company must resolve it. In this way, the client will be satisfied and can forget the initial error, but when the company doesn't sympathize with the customer, consequences can be very serious and damage the company's image.

This is a lesson that a lot of companies have learnt thanks to the saga "Your is a very bad hotel".

Look! An airplane

Have you ever looked at a airplane in the sky, wondering where it was going? Well, that is what British Airways does with the new campaign "Look up".

BA has installed digital billboards that interact with aircraft flying overhead. As we can see from the video, the billboard shows a kid standing up when the airplane passes and, pointing it, he tells us the number of the flight, the destination and the origin. 

This kind of advertisement is new and it interesting noticing that it uses custom built surveillance technology.

Hello everyone

Hello and welcome to this new blog!

My name is Romina and I have created this blog to share my passion about marketing with you. In this blog I will write about new marketing campaigns and trends and I really would like you to discuss my post with you in the comment section, to share different points of view. So, if you are a marketing professional, a student or someone interested in my blog, please comment my posts.

Thank you very for having come to my blog and I hope I will be able to interest you.