It happens in Genoa.
At Palazzo Ducale, a new exhibition celebrating the 150th anniversary of Edward Munch has been dressed and visitors will enjoy important pictures, such as Madonna, The Vampire, Self-Portrait with a Skeleton Arm and a serigraphs of The Scream by Warhol. The museum has even planned an interesting way to improve the experience of participants.
After having crossed the door of the ancient palace and before entering the exhibition, you will be invited to live the "Scream Experience". It is sufficient to open the door of a little room erected for the the occasion and you will be catapulted inside the master-piece of the Norwegian painter. A Scream statue will welcome you and it is impossible for visitors not making a photo with it, imitating its posture and expression. The record of a real scream will surprise you, creating a funny experience.
The museum invites visitors to share their experience on Twitter and Instagram, using #Urlo (the Italian translation for scream), a hash-tag that is becoming viral in Genoa.
Link for the exhibition: http://www.mostramunch.it
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