Look! An airplane

Have you ever looked at a airplane in the sky, wondering where it was going? Well, that is what British Airways does with the new campaign "Look up".

BA has installed digital billboards that interact with aircraft flying overhead. As we can see from the video, the billboard shows a kid standing up when the airplane passes and, pointing it, he tells us the number of the flight, the destination and the origin. 

This kind of advertisement is new and it interesting noticing that it uses custom built surveillance technology.

 

Abigail Comber, head of marketing at BA, said: "We hope it will create a real WOW and people will be reminded how amazing flying is and how accessible the world can be". Comber can be sure that the goal has been achieved and the campaign has become viral, capturing people attention and letting the mind run to warm beaches or adventurous destination, dreaming of a new travel.