The History of Marketing

Marketing was born in the moment when someone decided to sell something. Even in Pompeii sings were pasted up proclaiming circus, gladiators matches. Marketing methods have changed a lot and have improved their effectiveness, evolving through time and adapting to the environment, to technology and to customer's behavior. Now it is a fundamental science that creates a strong link between the company and the market. Marketing software maker Hubspot has created a infographic to show us the journey that marketing has conducted since the invention of movable type to modern days. We'll see the important role that technology has had in changing marketer behavior, even if the effect was not always that good.

Christmas ads

You can be sure that is Christmas when you are not able to watch a movie on TV, a video on YouTube or to read a blog without being bombed by ads about Christmas. They can be funny, can put tears in your eyes, but sometime they can even be boring, banal or too much sugary. Sometimes they can even be weird: if you want to check this look here and here (those ads are strange, but funny, even if unintentionally).

Whatever you think, these ads are an annual event that you cannot elude, so let's see how the companies have wished you a Merry Christmas for 2013.

A robot is reading your CV

You are always told to create an impressive Curriculum Vitae to catch the attention of HR managers and let your CV to stand out of the crowd. But what happens when it is a robot who reads our application? That's right, an increasing number of companies is using application tracking system (ATS) to screen candidates's CVs. This technique is used in the first steps of the hiring process, to screen applications, analyzing data, titles, skills, and eliminate not interesting candidates. According to HireRight 144 people apply for each entry position, but only 35% of candidates have the necessary skills for the job. Hiring managers use ATS to eliminate the CVs of unsuitable candidate, to dedicate their time only for those who have a real chance of being hired. Filtering technology screens about 75% of applicants, but what can you do to "upgrade" you CV, making it robot-friendly?

Doors to Europe

Imagine if you could visit a country just opening a door and being there in the blink of an eye. It would be great, wouldn't it? SNCF has worked on this idea and created an interesting campaign called "Doors to Europe" to encourage customers to visit European countries, showing them how easy it is to travel. This is good example of Ambient Marketing that have attracted the attention of many people in Internet, making this video viral. You can see it below.

Do you know that there is a perfect time to post on Social Network?

During the day there is a optimal time to tweet, post on Facebook or update your LinkedIn profile.

The infographic below shows when, during the day, your posts will have more probability to be seen and later commented. This is not pure science and results may vary depending on the characteristics of you audience, it is useful to plan a marketing campaign or to increase your chances of being noticed on social media. Let's see this graphic and try to think if this is correct for you and if you have noticed that you posts are commented more in a particular moment of the day.

Munch becomes social

It happens in Genoa. 

Burger King tests fan loyalty

"Are you a real fan?"

This is the question asked by the BK Norwegian Facebook page. What could be one of the worst marketing initiatives or a suicide move became a very successful solution for BK to increase social engagement with fans.

Christmas arrives at Harrods

Christmas has arrived at Harrods and, like every year, it surprises us with its amazing window displays.

This Christmas's set is inspired by the traditional British stream train and it took 50 people, 500 hours to create the installation. Each window is framed by twinkling hedgerows and two Christmas tree and shows us the luxurious fashion, accessories and home-wares.