Make Love, Not War

In a world filled with fear and war, Axe is delivering a message of peace. This video was prepared by Axe for the Super Bowl and you can understand from the first image that it is not the kind of spot the Unilever brand has always done. Don't wait for running girls. Don't wait for the awesome guy spraying himself on a tropical beach.

An epic trailer

Winter is coming. At the Olympics games.

BBC has released an official trailer to promote its coverage for the games. The video (you can see it below) shows proud athletes trekking through a dangerous mountain, accompanied by the voice of the British actor Charles Dance who portraits Tywin Lannister. Looking at the first scenes you may actually think this the trailer for a new episode of Game of Thrones.

Phones down, please

What do you think of the new Guinness ads?

Beware the devil child

I truly like Guerrilla Marketing, because it is funny and it really boast creativity, and, if are like me, you're going to like this ads.

Why some customers are not buying on Amazon?

Ecommerce has a value of 231 billion $, but, even if it still growing, it represents only a little fraction of the overall retail space. Something is curbing customers purchases online and analyzing Amazon, the big giant of the ecommerce world, we can understand the reasons for this. Waker Sands has created a very interesting infographic to show us the capital issues to understand why customers don't buy from Amazon.

Best Global Brand (Spoiler: Coca-Cola is the n.1 no more)

Interbrand has released a list of the 100 most valuable brand in 2013.

The leading position has been won by Apple, whose brand showes a 28% growth and  value of 98,3 billion $. Despite the impressive growth, the Cupertino company was not the fastest growing brand of the list last year. Google has placed itself second, with a 34% jump, while Facebook and Prada has grown with a rate of 48% and 30%. Impressive, right?

Don't judge a book from its cover

In Australia, you can have a blind date... with a book!

Pitti Uomo: the number of Italian buyers increases

Pitti Uomo has gone well this year. The dreadful fall in sales hasn't happened, despite the huge competition of the London Fashion week, which overlaid the initials days of Italian defiles, leaving only one day and half of real attendance. About 21 thousand buyers from 120 countries and more than 30 thousands visitors has gone to most important fashion event for men. This figures are important because they are showing us an important recovery in the fashion industry and some surprisingly purchases came from the Italian market.

Get that double tap!

Do you want to rock your Instagram profile? Are you a company and you want to increase your customer engagement through Instagram? Here are few tips you can follow to gain the attention of your followers. 

Curalate, a Philadelphia-based visual analytics and marketing firm, created an algorithm in order to examine 30 factors (such as saturation,  color or lightness) that have an influence on a photo posted on Instagram and drive success. This was possible analyzing more than 8,000,000 photos and correlating them with the typical Instagram social actions. 

Take a look on the infographic below, to see what you can do to get that double tap.

How Social Media will develop in 2014

2014 has just began and it is time to predict what the marketing world is preparing for us, especially in social media. A new Pew survey has calculated that 73% of online U.S. adults use social media and we can image a similar figure for Europe too.
Facebook, Twitter, Instagram and other platforms are now part of everyday life (can you imagine a day passed without checking your Facebook profile or tweeting?) and little and big companies are increasing their investment in Social Media Marketing, understanding the impact that it can have on their business. A study conducted by Adobe showed that Social Marketing is the marketing area that will grow the most in the next 3 years.