Make Love, Not War

In a world filled with fear and war, Axe is delivering a message of peace. This video was prepared by Axe for the Super Bowl and you can understand from the first image that it is not the kind of spot the Unilever brand has always done. Don't wait for running girls. Don't wait for the awesome guy spraying himself on a tropical beach.

An epic trailer

Winter is coming. At the Olympics games.

BBC has released an official trailer to promote its coverage for the games. The video (you can see it below) shows proud athletes trekking through a dangerous mountain, accompanied by the voice of the British actor Charles Dance who portraits Tywin Lannister. Looking at the first scenes you may actually think this the trailer for a new episode of Game of Thrones.

Phones down, please

What do you think of the new Guinness ads?

Beware the devil child

I truly like Guerrilla Marketing, because it is funny and it really boast creativity, and, if are like me, you're going to like this ads.

Why some customers are not buying on Amazon?

Ecommerce has a value of 231 billion $, but, even if it still growing, it represents only a little fraction of the overall retail space. Something is curbing customers purchases online and analyzing Amazon, the big giant of the ecommerce world, we can understand the reasons for this. Waker Sands has created a very interesting infographic to show us the capital issues to understand why customers don't buy from Amazon.

Best Global Brand (Spoiler: Coca-Cola is the n.1 no more)

Interbrand has released a list of the 100 most valuable brand in 2013.

The leading position has been won by Apple, whose brand showes a 28% growth and  value of 98,3 billion $. Despite the impressive growth, the Cupertino company was not the fastest growing brand of the list last year. Google has placed itself second, with a 34% jump, while Facebook and Prada has grown with a rate of 48% and 30%. Impressive, right?