Why some customers are not buying on Amazon?

Ecommerce has a value of 231 billion $, but, even if it still growing, it represents only a little fraction of the overall retail space. Something is curbing customers purchases online and analyzing Amazon, the big giant of the ecommerce world, we can understand the reasons for this. Waker Sands has created a very interesting infographic to show us the capital issues to understand why customers don't buy from Amazon.

Best Global Brand (Spoiler: Coca-Cola is the n.1 no more)

Interbrand has released a list of the 100 most valuable brand in 2013.

The leading position has been won by Apple, whose brand showes a 28% growth and  value of 98,3 billion $. Despite the impressive growth, the Cupertino company was not the fastest growing brand of the list last year. Google has placed itself second, with a 34% jump, while Facebook and Prada has grown with a rate of 48% and 30%. Impressive, right?

Don't judge a book from its cover

In Australia, you can have a blind date... with a book!

Pitti Uomo: the number of Italian buyers increases

Pitti Uomo has gone well this year. The dreadful fall in sales hasn't happened, despite the huge competition of the London Fashion week, which overlaid the initials days of Italian defiles, leaving only one day and half of real attendance. About 21 thousand buyers from 120 countries and more than 30 thousands visitors has gone to most important fashion event for men. This figures are important because they are showing us an important recovery in the fashion industry and some surprisingly purchases came from the Italian market.

Get that double tap!

Do you want to rock your Instagram profile? Are you a company and you want to increase your customer engagement through Instagram? Here are few tips you can follow to gain the attention of your followers. 

Curalate, a Philadelphia-based visual analytics and marketing firm, created an algorithm in order to examine 30 factors (such as saturation,  color or lightness) that have an influence on a photo posted on Instagram and drive success. This was possible analyzing more than 8,000,000 photos and correlating them with the typical Instagram social actions. 

Take a look on the infographic below, to see what you can do to get that double tap.

How Social Media will develop in 2014

2014 has just began and it is time to predict what the marketing world is preparing for us, especially in social media. A new Pew survey has calculated that 73% of online U.S. adults use social media and we can image a similar figure for Europe too.
Facebook, Twitter, Instagram and other platforms are now part of everyday life (can you imagine a day passed without checking your Facebook profile or tweeting?) and little and big companies are increasing their investment in Social Media Marketing, understanding the impact that it can have on their business. A study conducted by Adobe showed that Social Marketing is the marketing area that will grow the most in the next 3 years.

The History of Marketing

Marketing was born in the moment when someone decided to sell something. Even in Pompeii sings were pasted up proclaiming circus, gladiators matches. Marketing methods have changed a lot and have improved their effectiveness, evolving through time and adapting to the environment, to technology and to customer's behavior. Now it is a fundamental science that creates a strong link between the company and the market. Marketing software maker Hubspot has created a infographic to show us the journey that marketing has conducted since the invention of movable type to modern days. We'll see the important role that technology has had in changing marketer behavior, even if the effect was not always that good.